Accredited and trusted digital marketing experts

Why choose Smartmonkey as your SEO partner for your SaaS business?

At Smartmonkey, we understand the challenges SaaS businesses face, and know how to use those to generate results.

With strategic SEO services crafted to fuel demand, we build strategies that align with your commercial goals, raising your brand’s visibility in a competitive market. With eight years of expertise in technical SEO, on-site optimisation, content marketing, and digital PR, SEO is at the core of what we do.

As B2B experts who know what search engines and users prioritise to support your growth.

Our experience in SaaS and tech means we handle the industry’s distinct challenges and allows us to deliver lasting value to our clients. This enhances organic traffic, boosts rankings, and drives ROI by putting your brand in front of your audience where it counts.

Delivering award-winning search campaigns for B2B businesses

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StaySafe: Improving visibility driving revenue with SEO

Services

SEO

Industries

B2B, Professional Services

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540% increase in organic traffic for commercial cleaning services provider

Services

Local SEO, SEO

Industries

B2B, Business Services

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StaySafe: Building expertise with digital PR

Services

Digital PR

Industries

B2B, Professional Services

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Award winning SEO

Proud award winners

We strive to do the best work we can for our clients. The ultimate in job satisfaction is seeing the impact of the results we achieve. To win an award for our work is a lovely cherry on top.

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WINNER SEO CAMPAIGN OF THE YEAR – B2B
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Our approach to SaaS SEO

Driven by insights, we make every action count. We avoid box-ticking exercises. Instead, we focus on strategies that drive significant results.

Our SaaS SEO services meet the sector’s unique needs, adding value in a rapidly evolving market. We look beyond top-line metrics to understand what’s working and its impact on your bottom line.

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Understand your business

We start by getting to know your business – its strengths, weaknesses, and opportunities. This includes understanding your competitive landscape and where you sit amongst your competitors.

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Extensive insight

Once we have a clear picture of your business, we use this insight to create a bespoke strategy that aligns with your commercial goals and will drive demand amongst your key customers in the search engines.

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Approved by you

All work we recommend is signed off you to make sure you are happy with the approach. Depending on the levers we need to pull to drive results, this can look like keyword research, on site and technical changes, content marketing, and digital PR.

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In-depth reporting

As an insights-driven business, we love data. And our reporting reflects that. We go through your SEO performance every month to keep you up to date on the impact of our work and the changes that affect your business.

Our SaaS SEO services

Our goal is to build a lasting relationship with you and become a genuine extension of your team. While we may operate as an external SEO agency, we see our clients as partners and treat your business as if it were our own. That’s why we’ll never suggest channels we don’t fully believe in. Instead, we take the time to understand your business inside and out, recommending only the SEO services that will truly drive results.

The SEO channels we may recommend are:

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Technical SEO

Technical SEO is the backbone of your website. When it’s done right, you’re setting yourself up for search engine success. After all, bringing in organic traffic won’t mean much if your site isn’t working smoothly for users once they arrive.

To lay a strong foundation, we address and optimise crucial elements like page speed, structured data, file naming, internal links, redirects, 404 errors, and XML sitemaps, enhancing your website’s overall health and performance. This ensures your site is well-structured and easily understood by search engines, strengthening your broader SEO strategy and giving you a competitive edge in SaaS search rankings.

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Content marketing

Content marketing goes beyond filling a page with words and keywords. Google values content that genuinely helps users, and that’s where we come in. In the SaaS industry, it’s especially critical to break down complex information and make it accessible to all.

That’s our strength. Whether it’s a landing page on business loans, a blog post explaining tax changes, or an in-depth research page pulling insights from across the web, our content is crafted with people in mind and aligns seamlessly with your overall SEO strategy.

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Digital PR

Digital PR is essential for SaaS brands, amplifying your broader SEO strategy by showcasing your expertise to both search engines and your audience.

By thinking like your target audience, we craft stories that truly resonate. Our digital PR approach does more than just bring visibility—it builds trust and credibility for your brand within the media. This credibility flows through to your audience, strengthening brand loyalty and driving commercial growth.

Paid media

Not every channel will suit your needs, but we typically recommend a mix of these SEO channels for SaaS companies. By tapping into each and using them strategically, SaaS businesses can drive demand and grow organic traffic through better search engine rankings.

As a Google Partner, we also offer paid media services. Although not strictly an SEO channel, paid media can complement technical SEO, content marketing, and digital PR to deliver impactful results. Learn more about our paid media services.

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Why invest in SEO for your SaaS business?

An online presence is crucial for practically every business. But for SaaS companies where technology is at the forefront, it’s a non-negotiable.

For SaaS businesses, establishing trust is essential – not only with consumers but with search engines too. While there are many ways to build your brand’s profile, investing in SEO and targeted strategies that truly connect with your audience is the most effective way to demonstrate your expertise to both.

SaaS SEO is about more than just brand visibility; it’s about showcasing your authority and industry insight. A strong SEO strategy tackles external challenges while prioritising technical SEO, ensuring a seamless user experience and a site that’s easy to navigate. It also focuses on delivering informative, accurate content both on-site and off, building your authority and credibility on every front.

SaaS companies face some unique challenges in the search engines:

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Customer retention and churn: SaaS businesses rely heavily on subscription models, with customer retention essential for growth. This often results in high churn rates as users can easily cancel their subscriptions.
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Data privacy and security compliance: With growing regulations like GDPR, SaaS companies face pressure to protect user data and ensure compliance.
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Scalability challenges: As SaaS companies grow, they need to handle increasing user loads. This can put a strain on infrastructure and impact performance, requiring further investment
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Market saturation and competition: The SaaS market is highly competitive, and only getting more so, with numerous players in nearly every niche.

Find out how we can drive demand for your SaaS business

FAQs

It is simply not possible to guarantee SEO results. Google has over 200 ranking factors and there are too many uncontrollable elements such as competitor activity and market volatility. Approach any SEO agency promising they will get you to number one on Google with caution.

No digital or traditional agency can guarantee PR results. There are simply too many uncontrollable factors such as competitor activities, market performance and external events. What we can do is to follow a proven approach based on over 16 years’ experience of helping a large number of businesses to build their site authority.

We have been perfecting our SEO skills for 16 years so we know what works and what doesn’t and we have tried and tested processes in place that generate results for our clients. There are thousands and thousands of guides, articles and youtube videos out there that you could use to learn yourself, but our clients see the value in taking us on as their SEO agency so that they can see the results more quickly and can concentrate on running their business.

We have been perfecting our content marketing skills for over 16 years, using data and tools to know what content to write that will help your website get the results you are looking for. We know what makes content and campaigns work and what doesn’t in many different sectors. We know how to navigate the minefield of setting up campaigns that work on multiple platforms. We are always completely up to date with the different platforms, and we ensure our clients are making the most of their budget. We have a tried and tested process in place that generates results for our clients. There are thousands and thousands of guides, articles, YouTube videos out there that you could use to learn from. However, our clients see the value in using our specialist content marketing expertise, so that they can have confidence in achieving results and can concentrate on running their business.

We have been perfecting our digital PR skills for over 16 years, and we have a very clear grip on what works and what doesn’t. We have tried and tested processes which have delivered strong results for our clients. There are thousands and thousands of guides, articles and YouTube videos out there that you could use to learn from. However, our clients see the value in using our specialist digital PR expertise to achieve results more quickly, without having to divert time and effort from running their business.

Digital PR is a hugely important piece of the puzzle that contributes to SEO success. Our SEO specialists tie all the elements of a well-optimised site together to give it the best opportunity of performing well on the search engines. However, a technically clean website with great content but no backlinks will struggle to rank for competitive high search volume keywords. Equally, a site with lots of quality backlinks but a technical issue that prevents the site from being crawled effectively, or content that isn’t targeting the right keywords, isn’t going to perform well either. Each piece of the puzzle has got to work well together. We are experts at analysing a website and creating a strategy that is going to help it build momentum.

Yes. We are accredited by Google, Bing and also the Chartered Institute of Marketing. Our accreditations confirm our digital and general marketing credentials.

Track performance using web analytics tools like Google Analytics to monitor key metrics such as traffic sources, user demographics, page views, bounce rate, and conversion rates. Analyse data to identify strengths, weaknesses, and opportunities for optimization.

To get to number 1 on Google, you need to build a website that meets or exceeds all of Google’s ranking factors. Although we don’t know exactly what these ranking factors are, we have a pretty good understanding of what Google likes to see which is in a nutshell a well-built, technically sound website with great quality content at its core, and a strong domain authority. Google’s mission is “to organise the world’s information and make it universally accessible and useful”, so if your business can provide a quality, information-rich website that will benefit the searcher, you are more likely to be ranked.

We break SEO down into three key phases. Firstly technical SEO looks at the foundations of the websites and makes sure that the website is working efficiently and it is easy for Google to find the information on the site. Secondly developing great content that appeals to your target audience. Thirdly building your site authority by working on various tactics such as on-site and off-site brand awareness, credibility and quality link building.

It depends on a number of factors as to how long it will take to get to the top of Google such as how competitive the keywords are you want to rank for, how good your content is, whether you have a strong backlink profile and domain authority, and many other reasons from Google’s 200+ ranking factors.

SEO costs depend on factors such as the age of your site, its authority and backlinks. Your competitors’ spending on SEO will influence how much you need to spend to keep up with them. If you have in-house expertise, you generally need to spend less with agencies, but it’s also true that costs go up the more ambitious your goals. Beware of SEO agencies making unrealistic promises and charging unrealistically low prices. SEO takes time and effort to do properly. There is little point putting in a small budget if you are in a competitive industry as your target audience will be unlikely to find you further down the search results. SEO also needs the right balance of skills and time. An inexperienced team spending 50 hours wouldn’t get you very far, nor would a highly skilled team with a handful of hours. The balance has got to be right. SEO that delivers great results needs:  
  • Strong experience – weak experience gives weak results
  • Plenty of talent – you need to be working with a highly trained team
  • Sufficient time – think in terms of a minimum of 2 days per month to get results
At Smart Monkey, we always go the extra mile to understand our clients’ goals before putting forward our fully costed recommendations for achieving them. We are committed to competitive fees without compromising on the quality of our SEO services and expertise.

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Find out what we can do for your business

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