B2B PPC Agency
B2B PPC services that fast track your lead pipeline.
We help you fast track your lead pipeline with pay per click advertising on Google and Bing. We optimise your B2B PPC campaigns to drive enquiries and revenue, and gather data to feed your longer-term organic search results.
Accredited and trusted digital marketing experts
How our B2B PPC services help grow your B2B company
We help grow your business with B2B PPC by getting your site to the top of the search results quickly, for the ‘bottom of funnel’ search terms that drive enquiries. In most cases, we get ads up and running within a few weeks.
In the majority of cases, we implement paid search campaigns for our organic SEO clients in the early stages of working together.
We do this because organic search is a long-term strategy. It takes time to build the content and authority on a site to help it move up the rankings naturally. However, most businesses don’t have 6-12 months to see results come through. So we use PPC to bridge the gap and deliver qualified leads and a return on your investment to help achieve B2B business goals.
Ads also provide useful information – we get more insight in the ad platforms on which search terms deliver the best conversion rate and return on investment. We use this data to get your organic strategy spot on. As SEO is a longer-term strategy, we want to be sure that the search terms we are optimising for, are generating the best enquiries.
The only downside to paid advertising campaigns is that if you are overly reliant on your ads – switch them off, and your lead source stops. By focusing on your natural search rankings at the same time, once your organic search gains momentum and is providing compound results, you have built your own lead source and don’t need to rely on ads.
Our PPC management services accelerate your lead pipeline
There is no substitute for experience in developing effective approaches for the most important PPC platforms. Our knowledge of Google and Bing enables us to deliver impressive results for our clients in all sectors.
PPC Audits
During a PPC audit, we scrutinise ad performance, keyword relevancy, budget allocation and targeting settings. We assess ad copy effectiveness, click-through rates and conversion metrics. Identifying areas for improvement, we optimise bids, refine ad groups and ensure alignment with your goals, with the goal of maximising ROI and campaign success.
We help businesses grow with paid search
StaySafe: Improving visibility driving revenue with SEO
Services
SEO
Industries
B2B, Professional Services
Oven Rescue: Amplifying visibility through digital PR
Services
Digital PR
Industries
B2B, B2C, Professional Services
Award winning SEO
Proud award winners
We strive to do the best work we can for our clients. The ultimate in job satisfaction is seeing the impact from the results we achieve. To win an award for our work is a lovely cherry on top.
What is PPC or paid search?
Paid search, PPC, or Pay-Per-Click, is a digital advertising model where you pay a fee each time your ad is clicked. When setting up your ads on Google Ads or Bing Ads, you bid on keywords that your target audience are using to find your service or product. When users search for those keywords, your ads appear at the top of search results, marked as sponsored.
PPC campaigns are highly customisable, allowing you to target specific demographics, locations and interests. They offer measurable results, with metrics such as click-through rate, conversion rate, cost per acquisition and return on investment (ROI) which helps to guide the campaign optimisation. PPC is a powerful tool for driving website traffic and generating leads.
Having set up and managed paid search campaigns across many different verticals, our PPC consultants know how to make the best use of your budget to deliver results. They know the platforms inside and out and help you get better results with your media budget.
Our testimonials
Delivering groundbreaking PPC campaigns
“I am happy with the results… we are ranking highly for EOT and office cleaning search terms which is really good. For example, end of tenancy cleaning in Brighton we were buried on page 3 before you started and looking now, we are the 2nd organic result. We have definitely noticed a MASSIVE increase in google leads for end of tenancy cleaning, particularly for Brighton.”
Hashtag Clean
“I would say to other businesses looking for digital marketing support that with Smart Monkey, you are definitely going to be looked after. No job is either too big or small; the personal service you receive makes you feel important to them. They always listen to what you want to achieve and provide the best advice and solutions to help you succeed.”
Leotronics
Sales Manager
“Very impressed with the quality of work and the understanding of our business. you have definitely made an improvement to our listings, thank you!”
Managing Director of Performance Foundations
“Very impressed with the quality of work and the understanding of our business. They have definitely made an improvement to our listings, thank you!”
Performance Foundations
“Our company started working with Smart Monkey earlier in the year and we have been very impressed with how they have helped our business. They created digital campaigns using Google AdWords and LinkedIn that marketed our national conferences and tradeshows. They also worked to optimise our website. All of their hard work led to an increase in visitors for our shows.”
PPMA Limited
“Smart Monkey have provided us with marketing insight and tangible results that exceeded all our expectations at the Half Moon Kirdford. Thanks Beth and your brilliant team.”
The Half Moon, Kirdford
We have a 3-step approach to results-driven PPC campaigns
Results-driven PPC campaigns need indepth research, creativity and execution. We are experts in all three stages, and use our specialist skills, supported by many years of general marketing experience, to create campaigns that deliver on our clients’ goals and ambitions.
Step 1
Data-led research
We go the extra mile to understand your business, your target market, your priorities and your longer-term goals. We audit your website to evaluate technical performance and user experience, and report on potential barriers to conversion.
We carry out rigorous keyword research to identify the most important keywords. If you are already using PPC campaigns, our audit will cover actions we need to take to increase conversions and optimise the benefits from each click. Our experience allows us to interpret the data we collect, and to form a clear plan of action.
Step 2
Quality content for adverts and landing pages
We build campaigns with a limited number of keywords so that we have complete visibility on which ones drive the best results. We write ad copy that builds trust in your brand and gives clear reasons for clicking. We generate a clear plan for website improvements to encourage conversions. We put forward proposals for the structure (or restructure) of your advertising account and campaigns on whichever web platform/s you use.
By bringing together purposeful content and technical know-how, we set up your campaigns for profitable performance.
Step 3
Implement and optimise
Once the PPC set-up is complete, we ensure we have the right tracking in place to measure the performance and provide a basis for future strategic decisions. The moment your ads go live, we collect and monitor data that will enable us to improve your return on investment. From website enquiries and telephone calls to purchases or downloads, we utilise data and conversion tracking to measure which keywords, campaigns and ad groups are driving the most valuable activity.
This data is used to inform our ongoing strategy, continually refining and evolving your PPC campaigns and providing direction for wider digital marketing activity, including natural/organic search engine optimisation, content marketing and social advertising.
We are a Google Partner
As a Google Partner, we are recognised for maximising campaign success for our client base and maintaining clients’ campaigns to drive growth. We undergo a certification process to demonstrate our Google Ads skills and expertise.
As a Google Partner, we have access to exclusive resources, industry insights and we have dedicated support from the Google Ads team. Our clients benefit from working with an agency at the forefront of paid media and whose team members are committed to maximising account performance.
Why choose Smart Monkey as your PPC agency?
We are accredited Google Partners
We adhere to best practice, staying on top of platform updates
As PPC specialists, we deliver profitable paid campaigns
We have a high client retention rate
FAQs
We can’t guarantee results from PPC – it is simply not possible to do so. The best results come after a PPC campaign has run for 2-3 months so that data can be gathered and analysed for optimising the campaigns. Our experience of running many PPC campaigns in multiple sectors gives us a strong indication of how successful a new campaign will be.
Related services
Find out what we can do for your business
Hooray! We’re excited to meet you and hear about your potential project.
The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.
