B2B Paid Social Agency
Nurture your audience with paid social advertising.
97% of your B2B audience are not ready to buy yet. Paid social advertising enables you to build visibility, awareness and trust so that when they are, they choose you.
Accredited and trusted digital marketing experts
How our social advertising services help grow your B2B company
We help grow your business with paid social by amplifying your brand visibility and awareness to a wider audience and positioning you as an expert in your field.
As part of your wider digital strategy, B2B paid social advertising is a powerful tool that helps to build your business profile and generate leads. Using paid social media ads to educate rather than sell, we shine the light on your business, helping you to build strong experience, expertise, authority and trust (EEAT) signals that also benefit your organic search strategy.
With a well planned content schedule, social ads help turn strangers into leads, feeding your pipeline with opportunities to guide decision makers along their buying journey. B2B paid social can also support organic social media strategies and wider marketing efforts, bringing everything in-line to create cohesion across your digital marketing.
And social advertising comes into its own when used alongside your Account Based Marketing (ABM) campaigns, with the ability to target specific companies and professional demographics.
Linking reach to results, we help you bridge the gap between marketing and sales, using platform intelligence to highlight lead opportunities and interested organisations.
Our social advertising services nurture your audience
The social media landscape is dominated by key platforms, each of which offer exciting potential benefits for advertisers. We advise clients on which platforms are best suited to their business, and create campaigns designed to deliver results.
Copy & Creative
We specialise in crafting paid social media campaigns that suit your business needs, whether it’s reaching your customer at different points in their journey, targeting specific accounts, or recruiting talent. Our focus is on maximising your budget with B2B paid social by pinpointing what works best and minimising wasteful spending.
Landing Pages
Whether it’s your main website pages, or specially designed landing pages, where potential customers land is crucial for successful paid social campaigns. We’ll make sure these landing points are optimised to provide a smooth experience, gently leading prospects toward the next step in their journey.
Thought Leadership
We help you share insights that demonstrate your authority and expertise directly with your target audience. We craft thought leadership content that addresses your audience’s pain points, fosters trust, aligns with your wider social media strategy, and positions your brand as the preferred solution when they’re ready to make a purchase.
Account Based Targeting
We harness precise account-based targeting to engage key stakeholders within your target accounts, delivering personalised messages that resonate with their specific needs and challenges. We establish meaningful connections with decision-makers, nurturing relationships that drive business growth and fostering long-term partnerships. By focusing on the accounts most likely to convert, we help maximise your ROI and accelerate the sales cycle.
Lead-Gen Content
With captivating lead-gen content that speaks directly to your prospects, we help attract potential leads at varying points in their buying journey. We handle everything from planning the campaign, creating the content, promoting the content on the chosen social media platforms, and advising on the most effective lead nurturing to maximise the interest created.
Social Proof
Trust is fundamental throughout your digital strategy. By integrating social proof into your social advertising, we bolster trust and credibility with your audience. We showcase your customer wins, successes and stories, and present case studies and testimonials to reinforce your brand’s reliability and authenticity across social media channels.
Video Creative
We help your business and the service or products you provide come alive through engaging video content. We’ll help you fine-tune your messaging, looking at ways you can stand out (B2B social media marketing doesn’t have to be boring), and showcasing the insights of your experts to your target audience.
Our most popular case studies
We help businesses grow with social advertising
StaySafe: Improving visibility driving revenue with SEO
Services
SEO
Industries
B2B, Professional Services
Oven Rescue: Amplifying visibility through digital PR
Services
Digital PR
Industries
B2B, B2C, Professional Services
Proud award winners
We strive to do the best work we can for our clients. The ultimate in job satisfaction is seeing the impact for the client from the results we achieve. To win an award for our work is a lovely cherry on top.
What is paid social advertising?
Social advertising utilises social media platforms like LinkedIn, Facebook, Instagram, Twitter and TikTok to promote products, services or content. We create targeted campaigns based on your user demographics, interests and behaviours, aiming to reach specific audiences. These ads blend seamlessly into users’ feeds, appearing as sponsored content.
Social advertising encompasses various ad formats, including image ads, video ads, carousel ads and sponsored posts. Paid social enables precise audience targeting, allowing you to engage with your potential customers in a more personalised manner.
With robust analytics and targeting options, social advertising facilitates measuring campaign performance and optimising strategies to achieve specific marketing goals, such as brand awareness, lead generation or sales.
We provide specialist skills for advertising on social channels, as opposed to social media posting or general messaging. We provide expertise on advertising opportunities on all major platforms, including LinkedIn, Facebook, Instagram, YouTube, Twitter, Pinterest, WhatsApp, Snapchat and TikTok.
We take the time to understand your business, advising on the best social media platforms for you to utilise. From there, we create a bespoke paid social media strategy that will boost brand awareness, attract the right customers and generate leads for your business.
Our testimonials
Delivering groundbreaking social advertising campaigns
“I am happy with the results… we are ranking highly for EOT and office cleaning search terms which is really good. For example, end of tenancy cleaning in Brighton we were buried on page 3 before you started and looking now, we are the 2nd organic result. We have definitely noticed a MASSIVE increase in google leads for end of tenancy cleaning, particularly for Brighton.”
Hashtag Clean
“I would say to other businesses looking for digital marketing support that with Smart Monkey, you are definitely going to be looked after. No job is either too big or small; the personal service you receive makes you feel important to them. They always listen to what you want to achieve and provide the best advice and solutions to help you succeed.”
Leotronics
Sales Manager
“Very impressed with the quality of work and the understanding of our business. you have definitely made an improvement to our listings, thank you!”
Managing Director of Performance Foundations
“Very impressed with the quality of work and the understanding of our business. They have definitely made an improvement to our listings, thank you!”
Performance Foundations
“Our company started working with Smart Monkey earlier in the year and we have been very impressed with how they have helped our business. They created digital campaigns using Google AdWords and LinkedIn that marketed our national conferences and tradeshows. They also worked to optimise our website. All of their hard work led to an increase in visitors for our shows.”
PPMA Limited
“Smart Monkey have provided us with marketing insight and tangible results that exceeded all our expectations at the Half Moon Kirdford. Thanks Beth and your brilliant team.”
The Half Moon, Kirdford
We have a 3-step approach to results-driven PPC campaigns
Step 1
Data-led research
The large amount of data users share on their social accounts enables us to go beyond traditional demographic and geographic data. We target campaigns based on a range of deeper level metrics for greater results.
When embarking on a paid social campaign, we start with a website audit to ensure your site content and user experience is set up to achieve the campaign goals. With the wealth of data available on social media platforms, the opportunity for extreme targeting is immense. By asking the right questions, utilising Google Analytics and your existing customer data, we build a clear picture of your target audience.
Step 2
Paid social strategy
We develop a highly optimised paid strategy to reach your target audience and achieve your goals. The strategy includes recommendations to improve and evolve your website to support the campaigns. We detail the actions required to structure the advertising account and campaigns on platforms such as Facebook, Instagram, Twitter and LinkedIn.
At the end of the process, our social advertising strategy and schedule will clearly show the key deliverables and actions. We commit to a schedule of when the work will be carried out, providing you with complete transparency.
Step 3
Implement and optimise
Before setting the social advertising campaigns live, our social experts set up advanced tracking to enable us to analyse the results, highlight the highest converting activity and feed improvements back into your campaigns.
Social platforms provide valuable insights which help us do our job better, we use these to continually test and evolve your social media advertising to optimise your budget and return on investment. To ensure you have maximum visibility and to check we are meeting our performance goals, we provide a monthly report detailing our activity, results and next steps.
The benefits of paid social ads
The social media landscape is dominated by key platforms, each of which offer exciting potential benefits for advertisers. We advise clients on which platforms are best suited to their business, and create campaigns designed to deliver results.
Why choose Smart Monkey as your paid social agency?
We have specialist paid social advertising skills
We ensure we operate in line with platform rules and best practice
We have high level, paid social skills throughout our team
We have a high client retention rate and receive multiple referrals from our clients
FAQs
Related services
Find out what we can do for your business
Hooray! We’re excited to meet you and hear about your potential project.
The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.
