FINTECH SEO AGENCY
FinTech SEO that delivers business impact, not just vanity metrics
Accredited and trusted digital marketing experts
Why choose Smartmonkey to be your SEO partner for your FinTech business?
At Smartmonkey, we know what it takes to drive results for your FinTech business.
With tailored SEO services that drive demand amongst consumers, we devise a bespoke search engine optimisation strategy that aligns to your commercial goals and increases your online visibility, helping you to stand out in a crowded space. SEO is in our DNA. We’ve been driving impactful and measurable technical, on site, content marketing, and digital PR for clients for 8 years.
As B2B specialists with a deep understanding of what search engines – and consumers – want, we know how to make the biggest difference to you and reach your business goals.
Our team has years of experience working with finance businesses and in financial services. As such, we understand the nuances and considerations that need to be made when working in a regulated industry.
Combine that with a deep knowledge of Google’s Your Money or Your Life, and there’s no wonder that we continually deliver above and beyond for our client partners. We provide 360 SEO services, spanning technical SEO, content marketing, and digital PR, designed to increase your organic traffic, improve your search engine rankings and deliver ROI by placing your brand in your customers’ lives.
Delivering award-winning search campaigns for B2B businesses
StaySafe: Improving visibility driving revenue with SEO
Services
SEO
Industries
B2B, Professional Services
Oven Rescue: Amplifying visibility through digital PR
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Digital PR
Industries
B2B, B2C, Professional Services
Award winning SEO
Proud award winners
We strive to do the best work we can for our clients. The ultimate in job satisfaction is seeing the impact from the results we achieve. To win an award for our work is a lovely cherry on top.
Our approach to FinTech SEO
We are driven by insights. This means everything we do is for a reason. We don’t believe in tick box tactics that won’t make a significant difference to your business. Our SEO strategy is focussed on delivering the maximum results.
Our FinTech SEO services meet the unique needs of the ever changing sector. At a time when the industry is going through significant challenges and changes, we know how important it is to have an SEO strategy that delivers.
We look beyond top line metrics and dig deep to understand what is working and what that is delivering. While improved search engine rankings and organic traffic are important, we want to know what impact that is having on your bottom line.
Our FinTech SEO services
We want to build a long-term relationship with you and truly integrate ourselves into your team. While we may be an external SEO agency, we always think of our clients are partners. As such, we treat your business like our own. We will never recommend channels we don’t believe will work for you, so take the time to look at your business and recommend the SEO services that will deliver.
The SEO channels we may recommend are:
Technical SEO
Technical SEO is the foundation of your website. Get these right, and you set yourself up for success in the search engines. After all, driving organic traffic is useless if your site isn’t working properly for people once they land on it.
To give your website a solid base, we examine and optimise issues such as page speed, structured data, file names, internal links, redirects, 404 errors and XML sitemaps, to improve its overall health and performance. This ensures your site is structured and optimised so that search engines can easily navigate and understand it – supporting the wider SEO strategy and giving it the competitive edge against your FinTech competitors in the search engines.
Content marketing
Content marketing isn’t just about putting words on a page and including all your keywords. Google wants to add value. And that starts with giving searchers helpful and valuable content. And in the FinTech industry, it is even more important.
Finance brands often have to break down complex information, making it accessible for everyone. And that’s what we excel at. Whether it’s a landing page about business loans, a blog post detailing tax changes, or even a research page that pulls information from all over the internet, our content is written for people first, in-line with your over SEO strategy.
Digital PR
Digital PR is imperative for finance brands. Supporting the wider SEO strategy, digital PR showcases your Expertise, Experience, Authority and Trust (EEAT) to both search engines and consumers.
By stepping into your target audience’s shoes, we are able to create stories that matter to them. Driving more than just eyes to your content and visitors to your site, our digital PR approach earns trust and credibility in in your brand amongst the media, which filters down to your target audience and drives commercial growth.
Paid media
While not every channel will be right for you, we usually recommend a combination of these SEO channels for financial services businesses. By tapping into each channel and executing cleverly, FinTech businesses can drive demand and boost organic traffic by improving search engine rankings.
As a Google Partner, we also provide paid media services for clients. While not technically an SEO channel, paid media can work alongside technical SEO, content marketing and digital PR to deliver results. Read more about our paid media services.
Why invest in SEO for your financial services business?
An online presence is crucial for nearly every business. But for financial services companies, it’s a non-negotiable.
FinTech businesses need to be seen as trustworthy – both by search engines and consumers. And while there are many ways to raise your profile amongst consumers, investing in SEO and tailored strategies that taps into your target audience is the best way to show both consumers and search engines that you are an expert in your sector.
Financial services SEO is as much about showcasing your knowledge and expertise as it is in raising your brand awareness. A good SEO strategy that takes into account all the external challenges but focuses on technical SEO to ensure the website is easy to use and navigate from a user perspective, but also provides accurate and informative content on site and off site – building both on site authority and off site authority.
Financial services companies face some unique challenges in the search engines:
High competition: Financial services is highly competitive with established brands dominating the space, as well as challenger brands emerging and vying for business.
YMYL (Your Money or Your Life) content: Financial companies are held to higher account in the search engines. Google – and other search engines – are looking for you to showcase your EEAT (Experience, expertise, Authoritativeness, and Trustworthiness) across your site.
Regulation and compliance: FinTech brands are at the mercy of regular regulatory changes and compliance requirements. These are two fold; firstly they must be adhered to within the business, and secondly, they must be communicated to your audience.
Changing economics: FinTech businesess must keep abreast of the economic landscape to ensure products and messaging are tapped into the wider economy and meet the needs of their customers.
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Find out what we can do for your business
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