Smart Monkey appoints fractional MD to drive growth in B2B markets

Sussex-based specialist B2B digital marketing agency, Smart Monkey, has appointed a new fractional MD to drive forward ambitious plans over the next five years.

Nick Silverstone, who was most recently the Managing Director at digital marketing agency, Wagada Digital, will work with Smart Monkey founder, Beth Nash, as the agency looks to become the go-to for B2B companies who want to generate demand through SEO, paid media, and digital PR.

Beth Nash, Smart Monkey’s founder, says, “I met Nick a couple of years ago and we really hit it off. We’ve spent the last couple of months chatting about the marketing industry, the challenges we face, and where we think we’re headed.

“He really understands what we’re working towards at Smart Monkey, having helped Wagada Digital grow over the last 6 years, and bringing a wealth of experience in sales, marketing and running businesses in the IT, recruitment and property sectors.

“While the last couple of years have been incredibly hard for businesses – especially small businesses – there are signs of recovery and we’re excited about what the future holds for Smart Monkey with Nick helping to guide us.”

Nick will focus on Smart Monkey’s operations, processes, and new business to scale the agency and hit its ambitious growth plans. Nick will also have a hand in helping the agency retain its vibrant but professional culture as it grows over the coming years.

Smart Monkey was founded in 2006 and specialises in delivering impactful B2B digital marketing services that drive demand for businesses. With a senior team of experts across search and PPC, Smart Monkey’s client-centric approach and proven track record of success has helped businesses grow and exceed objectives with measurable and trackable results.

Speaking about his appointment, Nick, says, “I was drawn to Smart Monkey’s ethos of doing really good work and driving demand for clients across specialised B2B industries. The whole team are all experts in their field, with no junior members of staff – which is rare in the agency world.

“With a great foundation to build upon, I’m looking forward to helping take Smart Monkey to the next level, supporting growth plans and continuing to deliver for our clients.”Working with B2B businesses across professional services, tech, SaaS and workplace services the agency has had an incredibly successful last 12 months, having won numerous industry awards, picking up gongs at the European Content Awards, the UK Digital Excellence Awards and the UK Agency Awards, amongst others.