Case Study
122% increase in leads targeting London market
CLIENT: Perrys Accountants
SERVICES: SEO, Content, Digital PR
SECTOR: Financial Services, Professional Services, B2B
Accredited and trusted digital marketing experts
The client
Perrys Accountants is an accountancy firm based in the South of England. With a presence in London and Kent, the team works with businesses in a myriad of sectors, including, legal, e-commerce, hospitality, and charity, and offers a wide range of accounting and tax services.
The Challenge
Having recently opened a new branch on the renowned Strand in the capital, our aim was to establish Perrys as the go-to accounting firm in the capital for businesses, improving their local search and map results.
Our objectives
With a clear strategy in place, we built a plan to:
What we did
Working closely with the Perrys team, we:
Created content designed to inform and educate, tapping into key search terms, showcasing the expertise of the Perrys teamConduct a full content audit to make improvements to existing content from both a user and Google perspective
Optimised the website to drive ranking for London-specific keywords, including ‘London accountant’ and ‘Accountant in London’
Made technical changes to make the site easier to crawl and index
Improved the customer journey by supporting the team in moving to a new CMS system to allow more flexibility of the pages to increase conversions
Recognition
Awards we’ve been nominated for and/or won for our work with Perrys:
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