Case Study
186% increase in organic traffic for groundworks contractor
CLIENT: Performance Foundations
SERVICES: SEO, Local SEO, PPC, Digital PR
SECTOR: Construction
Accredited and trusted digital marketing experts
The client
Performance Foundations is a busy, family-run specialist piling and groundworks contractor based in West Sussex. Their roster of clients includes national housebuilders, private clients, structural engineers and architects. At any time, the business will be on up to twelve projects at the same time, in Sussex, Hampshire, Kent, Surrey and London. Unlike most contractors who are set up to handle either piling or groundworks, Performance Foundations is a one-stop shop for all construction work up to damp course level.HashtagClean specialises in end of tenancy cleaning and office cleaning in the West Sussex area.
The Challenge
In the competitive construction sector, it is essential to have an online presence which reaches the right decision-makers. Aside from word of mouth, Performance Foundations had tried various local sports sponsorships, and put effort into building awareness via LinkedIn. Search results saw them appearing at unacceptably low positions. For legacy reasons, they also ran two websites under different brands which diluted engagement for both.
The family recognised the need to broaden its audience to gain real competitive advantage over other contractors, especially for bigger projects. They also seek to keep a balance of short and longer term work on their order books, and to differentiate themselves from competitors. In other words, they needed to leverage digital marketing and be much more visible than at the time they started working with us.
What we did
We took a thorough, step-step approach covering technical and strategic aspects of SEO:
Streamlined the website and migrated to an enhanced platform
Optimised meta data throughout the website
Carried out comprehensive audits of content and technical SEO
Created pages rich in keywords targeting profitable types of business
Increased awareness and authority through digital PR outreach supporting local visibility
Optimised Google My Business content and cleaned up citations
Utilised paid search campaigns targeted to relevant customers
Reduced cost per acquisition and increased lead generation
The results
During our time working with this client, we achieved the following transformations: The increased ranking positions contributed to a huge uplift in search visibility in year 1 including:
“Very impressed with the quality of work and the understanding of our business. They have definitely made an improvement to our listings, thank you!”
Performance Foundations
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