Case Study
Cleaning up in the SERPS by doubling visibility
CLIENT: Oven Rescue
SERVICES: Digital PR
SECTOR: Professional Services, B2C, B2B
Accredited and trusted digital marketing experts
The client
Oven Rescue is a well-known cleaning franchise operating all over the UK. With more than 50 locations in England, Scotland, and Wales, they provide oven cleaning and repair services for both commercial and domestic customers.
The Challenge
We started working with Oven Rescue somewhat as a last report from the client; he had spent a lot of money on paid advertising, not seeing the result she expected. So he came to us wanting to know what we could do to help his business.
He had minimal experience of SEO, but was happy to take our guidance. A thorough audit of the site showed lots of room for improvement, but a limited budget meant we had to be even smarter about where we spent our time.
Our objectives
With a clear strategy in place, we built a plan to:
What we did
We set out clear milestones to deliver on every point:
Technical SEO audit and site clean-up
Extensive keyword research and URL mapping for B2B and B2C
Content audit and SEO strategy creation
Optimisation of existing content for quick wins
Created location-specific pages to make it easier for potential customers to contact their local oven cleaners
Created a franchise area on the site where potential franchise owners could find out key information, such as set-up costs, and included CTAs to encourage them to make contact
Created case studies on third-party franchise referral sites to showcase the opportunity on offer, firsthand. We also put these on the website to add value
The results
Against our high KPIs, we:
“Working with Smart Monkey is a pleasure. They really understand my business’s goals and translate them into actionable strategies and recommendations that drive growth. I couldn’t recommend them enough.”
Mike Harris, Oven Rescue
Find out what we can do for your business
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