Case Study
Getting GW Shelter Solutions moving in search
CLIENT: GW Shelter Solutions
SERVICES: SEO
SECTOR: Professional Services, B2B
Accredited and trusted digital marketing experts
The client
GW Shelter Solutions designs, supplies, installs, and maintains bus shelters and associated products for councils, contractors, and traffic planners.
The Challenge
We started working with GW Shelter Solutions to help them turn their existing website into a lead driver for them. They had good foundations, being well-known in the sector, but needed help to increase their visibility in the SERPs.
As a niche industry, being laser-focused on search intent was key. And while they had some content on the site already, it was a case of making existing content work harder, and make sure it was tapping into relevant search terms.
What we did
We set out clear goals to deliver for the client:
Implemented trust-affirming content on key pages, including USPs, social proof, testimonials, history, FAQs
Made small changes to the website to give it a more seamless look
Implemented technical changes, including redirects, missing alt text
Created blog content to target high-priority searchers during their research phases. Topics included; requirements for bus shelters and a buyer’s guide to bus shelters
Created new landing pages to service top-level queries, such as an overview of bus shelters and the different types of shelters available
Improved user experience by implementing things such as a Thank You page after an enquiry is sent
Created a case studies page to highlight the trust in the company and full breadth of services offered
Made changes to existing pages to target specific intent keywords, minimised keyword cannibalisation, and improved services and product pages, to include images and be more concise to help them rank higher
The results
Against our KPIs, we:
The team is so easy to work with – they’re patient with us and answer all the questons we have. At the start of our working relationship, there were times when I couldn’t quite understand why certain things were being done, but after the team explained their reasoning, it all came together and now we’re reaping the rewards with more enquiries coming through from new customers who found us thanks to this momentum we’ve got. We honestly couldn’t be happier.
Jo Wilson, GW Shelter Solutions
Find out what we can do for your business
Hooray! We’re excited to meet you and hear about your potential project.
The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.
