B2B Digital PR Agency
B2B Digital PR that impacts your brand and site authority.
Digital PR combines the principles of traditional PR with a digital-first strategy to ensure all results impact SEO. An essential piece of the SEO puzzle alongside technical SEO and on-site content, digital PR helps to improve your brand authority, site authority and rankings.
Accredited and trusted digital marketing experts
We help businesses grow with digital PR
StaySafe: Improving visibility driving revenue with SEO
Services
SEO
Industries
B2B, Professional Services
Oven Rescue: Amplifying visibility through digital PR
Services
Digital PR
Industries
B2B, B2C, Professional Services
Our B2B digital PR services drive your site’s ranking ability
Digital PR tackles the most important ranking factors for search engine performance; link authority and optimised content – on and off site. Unlike traditional PR, digital PR is focussed almost exclusively on online channels (with some exceptions). Our B2B PR specialists work closely with the SEO team to create a unique digital PR strategy for each client. This ensures the content we create and the links we earn drive the site’s ranking abilities in the areas needed most.
Reactive PR
Reactive PR, also known as newsjacking, is one of the best ways to place your brand at the forefront of the news agenda. By reacting to breaking news, trends, consumer behaviour, industry changes, and anything else related to your brand, you’re able to place yourself as an expert and authority source.
The fastest way to build a brand, reactive PR requires you to be quick and add value to the story.
We keep on top of opportunities to create stories that are both newsworthy and highly relevant to our clients’ brands. We act quickly and distribute content to reach key audiences that build a profile for the key people in our clients’ businesses to support their Google EEAT.
Proactive PR
Proactive PR takes an always-on approach to the media and is used to create a constant stream of relevant and newsworthy stories that play into a brand’s strengths. Designed to keep clients at the forefront of the news, it builds the brand in the mind of journalists while adding value for readers.
Hero and creative campaigns
Creative campaigns are the bread and butter of digital PR. Used to generate brand buzz now and in the future, hero campaigns tell a story using data. They are designed to sit on-site and drive long-term visibility for SEO, as well as drive short-term impact with data-focused insight.
Why SEO success needs digital PR
Digital PR is essentially PR for SEO. It is very much part of the SEO strategy as much as technical SEO and onsite content. A well-executed digital PR strategy can help improve overall site authority and rankings, whilst also doing everything that traditional PR does, such as driving brand awareness and demand.
SEO success needs digital PR because, especially in competitive markets, a clean site with great content isn’t enough to give Google the ranking signals it needs. To be visible in the search engines and drive website traffic, you need to show Google your worth off-site. This includes being featured – and getting links from – high domain authority sites and relevant websites to your brand. By doing this, you show Google that it should trust you because sites they trust do.
As well as looking at your content and how much it demonstrates EEAT, Google is looking at your backlink profile to get an understanding of how authoritative you are in your sector. Google wants to provide its searchers with informative and ‘helpful’ content. When given the choice of what site to rank, they will be looking to rank the sites that show strong expertise and authority.
Our job is to help show Google that you are an expert in your field and an authority in your sector. We do this by getting your brand mentioned across the web, and building links that show other trusted and relevant sites want to link to your content.
Proud award winners
We strive to do the best work we can for our clients. The ultimate in job satisfaction is seeing the impact for the client from the results we achieve. To win an award for our work is a lovely cherry on top.
Our testimonials
Delivering groundbreaking digital PR campaigns
“I am happy with the results… we are ranking highly for EOT and office cleaning search terms which is really good. For example, end of tenancy cleaning in Brighton we were buried on page 3 before you started and looking now, we are the 2nd organic result. We have definitely noticed a MASSIVE increase in google leads for end of tenancy cleaning, particularly for Brighton.”
Hashtag Clean
“I would say to other businesses looking for digital marketing support that with Smart Monkey, you are definitely going to be looked after. No job is either too big or small; the personal service you receive makes you feel important to them. They always listen to what you want to achieve and provide the best advice and solutions to help you succeed.”
Leotronics
Sales Manager
“Very impressed with the quality of work and the understanding of our business. you have definitely made an improvement to our listings, thank you!”
Managing Director of Performance Foundations
“Very impressed with the quality of work and the understanding of our business. They have definitely made an improvement to our listings, thank you!”
Performance Foundations
“Our company started working with Smart Monkey earlier in the year and we have been very impressed with how they have helped our business. They created digital campaigns using Google AdWords and LinkedIn that marketed our national conferences and tradeshows. They also worked to optimise our website. All of their hard work led to an increase in visitors for our shows.”
PPMA Limited
“Smart Monkey have provided us with marketing insight and tangible results that exceeded all our expectations at the Half Moon Kirdford. Thanks Beth and your brilliant team.”
The Half Moon, Kirdford
“Working with Smart Monkey is a pleasure. They really understand my business’s goals and translate them into actionable strategies and recommendations that drive growth. I couldn’t recommend them enough.”
Mike Harris, Oven Rescue
Founder
“Working with Smart Monkey is a pleasure and we have seen a significant uptake in new business enquiries since we began working with them. They took the time to really understand our business, key messages and goals and turned that into a tangible digital marketing strategy to compliment our internal marketing efforts. I would highly recommend them to any business looking to boost their online profile.”
StaySafe
Our approach to getting results with digital PR
Since 2006, our highly skilled team has been delivering traditional and digital PR services for businesses in multiple B2B sectors including SaaS, tech, accounting, finance, legal, business services and construction.
To get results that impact rankings, traffic and enquiries, we utilise a combination of creative digital PR and tactical link building.
Our creative PR process isn’t just designed to get coverage – it’s created to maximise impact. We don’t rely on sending out press releases to huge media lists – we are selective about who we contact for every piece of PR. This allows us to create relationships with key journalists and get coverage in the media that will add the most value.
By working side by side with the SEO team, our digital PR strategy is developed in-line with your SEO and internal linking strategy. We focus on building authority to the parts of your website that drive conversions and leads. Working closely with the SEO team means we’re able to take full view of your site and allow you to become an expert on and off-site, which helps build topic and brand authority. Doing this means we earn links and mentions in the media where your customers are.
As an experienced digital PR agency, we focus on establishing backlinks to your site which:
- Earn authority
- Drive traffic from a relevant audience
- Grow brand awareness
- Establish Google EEAT credentials
- Drive social engagement
We have a 3-step approach to SEO-first digital PR
Digital PR is SEO’s best friend and especially vital for B2B digital marketing where expertise and authority is essential. We follow three key steps to maximise the benefits of digital PR for our clients.
Step 1
Creative Ideation
We are fully committed to understanding what makes our clients’ businesses tick. That includes knowing about their brand values, their commercial aims and their customers.
We plan and refine digital PR ideas, and make sure that they:
• are aligned with the overall aims of the business
• will provide exciting and interesting stories for journalists and media owners
• are of real interest to the types of customer our clients are looking for
Once we have identified the topics, we go into detailed research of facts and data to sit behind our creative approach.
Step 2
Campaign build
We create content with a mix of authoritative writing, engaging visuals and infographics, and eye-catching, informative video. We create cohesive and complete campaigns, designed to enrich media channels that link to it, and to engage an audience of existing and potential customers.
We create a list of target publications, individual journalists, bloggers and influencers, based on their topics and interests.
Digital PR with integrity at our core
What does being an ethical SEO agency actually mean?
It means we will provide honest advice
We won’t take your money if we don’t think we can provide value
We won’t suggest you need a new website if you don’t
We will be completely transparent about our work and results
We will work our socks off to help you build an even more brilliant business
Why Smart Monkey?
We are experienced specialists in digital PR, and integrate campaigns with overall digital marketing strategies
We carry out data driven research and competitor analysis to identify opportunities for exciting, newsworthy content
We generate ideas which strongly support our client’s positions in the business landscape
We create digital PR campaigns that include local focus to maximise relevance, engagement and conversions
We follow best practice principles on meeting Google E-A-T standards for expertise, authority and trust
We develop content which is newsworthy, informational and actionable to help grow our clients’ customer base
We have a proven approach to getting highly relevant content in front of the right journalists, influencers and bloggers
FAQs
- How much authority does your site currently have? Does it have a fairly good authority score already or is your agency starting from scratch with a brand new website?
- How many quality backlinks do you currently have?
- Have you been hit by toxic backlinks that need to be cleaned up?
- How competitive is your industry? If your competitors are gaining 20+ links a month on high domain authority sites such as the leading newspaper websites, then you are going to need to commit to a viable level of digital PR activity.
- Do you have extra in-house support?
Related services
Find out what we can do for your business
Hooray! We’re excited to meet you and hear about your potential project.
The first step is for us to have a discovery call to find out more about your business and what you are looking for. Fill out the form, send us an email or give us a call and we’ll be in touch the same business day where possible, but certainly within 24 hours.
